Monday, October 24, 2005

Shining The Light On Quality: New Ads

One of the main features of eating at McDonald's is that consumers receive consistent service, consistent menu offerings, and consistent good quality. Now McDonald's is reportedly planning on promoting their good quality in a series of new ads.

According to a Reuters story titled, "McDonald's looks to sell quality" the company plans "a two-day media event to tout the quality of its food and combat critics who say its burgers and fries are unhealthy. "

The McChronicles has not seen any of the promo items, but we're looking. So, stay tuned and we'll see how this will play out.

The McChronicles

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