But ... within a few days ... WHAM!!!
We were stunned to see the Reebok video response. Quoting AdRants' review of the Reebok ad, "... the Nike streaker does his usual thing running across the field and in the stands until, suddenly, Terry Tate springs across the screen and tackles him. Terry tackles the Streaker and, in essence, Reebok tackles Nike. Brilliant. Absolutely brilliant."
Wouldn't McDonald's fans love to see a similar response to the NFL Burger King commercial? Those ads ( number one and number two) are great. Micro Persuasion's Steve Rubel puts it very succinctly on his blog, "You know they're good because they are generating a lot of conversation." The McChronicles thinks McDonald's is better. The question is, does McDonald's think they are better?
Come on McDonald's! Get Ronald out of the library and onto the gridiron. Let's "Reebok" BK!
UPDATE 05 October: Perhaps legal action by McDonald's against Burger King for a similar incident is why McDonald's wouldn't consider "Reeboking" Burger King. But the rules are different in the USA. Witness the Jimi Hendrix Pepsi-Coke Crossroads ad. Go for it!
Terry Tate Response: Ad Rants