None other than the American Marketing Association has commented on The McChronicles. And leave it to one of my favorite organizations to describe me as "a customer evangelist" . After all these years of loving, observing, having my heart broken by, and still loving McDonald's (and ranting to anyone who would listen) I think that the description fits.
The AMA is staging a series of awesome seminars on blogging, if you're interested. Organized by Toby Bloomberg, these events are really helpful - and they put you face-to-face with some of the world's leaders in the practice. Highly recommended.