According to The Basement, "Sometimes a blog comes along that is so mind-bendingly curious, that you just have to mention it. Today, that blog is McChronicles - Chronicling the McDonald's Brand Experience. This is a very interesting – and seemingly independent – look at the McDonalds brand. If you have customers like this guy – you should listen." Yes, we ARE independent. And we appreciate the kind words.
BuzzMachine has posted this comment from a reader, "The most interesting “corporate sheppard” blog I’ve seen lately was for McDonalds called The McChronicles. It’s a wonderful, if not odd, blog. " Thank you for the compliment.
And The McChronicles has been dubbed, "a customer evangelist" on the American Marketing Association's website. Yes, we really appreciate, and care about, McDonald's - from the customer point of view.