The McChronicles McDonald's blog is featured in the current US News & World Report magazine. This issue includes a story on "customer evangelists" and features The McChronicles as one example. The story appears online, be sure to read all 3 pages The McChronicles appears on page 2 of the US News & World Report story).
An interesting quote from the story is, "Look how many companies seem befuddled about how to deal with pro-company bloggers like McChronicles, a blog devoted to one McDonald's fanatic's take on the Golden Arches. It's written by a guy in the Northeast--he didn't want his name used in this story--who visits McDonald's here and abroad, reviewing the restaurants for service, food quality, and cleanliness. Sometimes the reviews are critical, but often they're positive. And even the negative ones are written with a constructive attitude. It's clear that McDonald's holds a special place in his heart and stomach."
Read the entire US News & World Report story on customer evangelism, featuring The McChronicles.
The McChronicles: A blog about, not affiliated with, McDonald's.
Image: US News.com