Rosemont, Illinois McDonald's: Always A Delight

Quoting The McChronicles: Rosemont Rocks!

We said that a while back, after our first visit to this awesome McDonald's. This store has some magic - and every McDonald's should tune in and try to grab some for themselves. Here's the deal:

Walking into the store, it seems like any other - nothing special. Then, you notice the cleanliness - this place is really tidy. Second, you spot the crew - bright, white shirts ... ties ... clean hair ... smiles ... very professional looking. They look you in the eye, they speak politely. They seem happy. Mind you, this is all going on at 9:30 PM on a Tuesday night.

You sit at your table enjoying your meal, and you see that the crew works very well together. They respect each other, they say "please" and "thank you" to each other. They smile and joke. And they work! One young man was taking drive-thru orders on his headset, typing in the orders, AND cleaning the counter. He also delivered the order.

The condiment area (always a McChronicles concern) is super tidy (just like the last visit).

The McChronicles chatted with a young crew member who shared that this store is run by a man named Denny Stabile. We were told that the management inspires the crew to relax and be themselves. Denny obviously shows a lot of respect and appreciation to his team - because that's what shows through to the customer. This young man also shared that he counts all the crew as friends - he makes a point to chat with coworkers on the way into his shift, as well as on the way home when new crew are coming in. Kudos to Denny for teaching this team these great skills, and for enabling them to share them with the customers.

The McChronicles would like to say a huge THANKS to the owners, managers, and crew of the Rosemont McDonald's. They set the bar very high - and show us how a McDonald's experience should play out.

The McChronicles: a blog about, not affiliated with, McDonald's.

Images: The McChronicles.

Chicago O'Hare Airport McDonald's: Terminal H

The McChronicles usually flies UNITED through Chicago. This time it was decided to take American Airlines - the result was a visit to TERMINAL "H" and a new McDonald's experience.

This McDonald's is in a delightful food court - very bright and well decorated. There are plenty of places to eat and it is quite clean.

The McChronicles: a blog about, not affiliated with, McDonald's.

Images: The McChronicles.

RIP Herb Peterson

Who hasn't enjoyed an Egg McMuffin?

Well, sadly, the inventor of that delightful creation has passed. Herb Peterson introduced breakfast to the fast food industry - and was well-known as a person who truly loved McDonald's.


According to an article in the International Herald Tribune:

The Egg McMuffin made its debut at a restaurant in Santa Barbara that Peterson
co-owned with his son, David Peterson.

Rest in pease, Herb.


The McChronicles:a blog about, not affiliated with, McDonald's.
Image: SouthernLedger.com

Branding The Beach

Look at the top image. Wow! What a crowded beach. It is reported to be Haeundae Beach in Busan, South Korea. Note the red umbrellas. Notice anything special?

Now take a peek at the bottom two images. Wow!

The McChronicles: a blog about, not affiliated with, McDonald's.
Images: floristone.com

Feng Shui? Of Course!

"The makeover is part of the attempt by Oak Brook, Ill.-based McDonald's Corp. in recent years to remodel hundreds of its restaurants to attract more patrons with unique decor and amenities that might entice them stay awhile."

The "makeover"? Yes, the makeover to a more feng shui-pleasing environment in some McDonald's.

Here's another telling quote from examiner.com:

"It's successful as a design. It's got a very clean, open, airy appearance," said Elaine Bjorklund, a professor emerita of cultural geography at the University of Western Ontario in Canada, who was in town visiting a friend.

"I'm not a McDonald's habituee," she added as she snapped pictures of the dining area. "It would be interesting to see if this trend will spread."

A customer was moved to take pictures of the dining room! Awesome! The McChronicles sure would like to dine in THAT store.

Does anyone have pictures of the Hacienda Heights, California McDonald's to share?

The McChronicles: a blog about, not affiliated with, McDonald's.
Image: hopeful!

Las Vegas McDonald's Disappoint

The McChronicles recently reported on a non-impressive McDonald's.

We returned to check out a few more McDonald's and were equally disappointed. It seems that there is not ONE Vegas-themed McDonald's in the city.

But, there is promise. There is one McDonald's on the strip that promises both a NEW SIGN as well as a NEW STORE!

The McChronicles hopes that the new store reflects the glitz and glamor of Las Vegas.

The McChronicles: a blog about, not affiliated with, McDonald's.
Image: The McChronicles.

McDonald's Saturation

Right off the bat, The McChronicles would like to say that we have NEVER felt "saturated" by McDonald's, we never get too much. So the title of this posting's topic seems a wee bit off.

The McChronicles was tipped off to an interesting website that claims to provide information on the density of McDonald's in any US region. It is from Foodio54.com.


Apparently drawing data from a corporate location database, the site purports to tell us data regarding stores per X miles radius for:

• national average



• state average



• specific location entered

The site also reports your state's highest and lowest McDonald's densities by listing a few cities. In the McChronicles' home state of New York, we learned that (according to this site), the highest McDonald's density is in New York City 10017) with a density of 1 McDonald's for every 5,400 people. A McDonald's for every 0.11 square mile!

And, we also learned that the Adirondack region sees very little of the golden arches, especially in the west-central area. Inlet, NY's McDonald's/square mile was incalcuable! The McChronicles recently reported of the demise of the Old Forge, NY McDonald's.

Have some fun with this tool.

The McChronicles: a blog about, not affiliated with, McDonald's.

Image: Foodio54.com screen grab.

McDonald's Pioneer: Gene Widdicombe

She ..."with the help of her children, has become a local McDonald's pioneer. She's the first woman in Orange County to operate a McDonald's. In 1974, the single, mother of three opened her second McDonald's in Garden Grove."

"Her restaurants were the first in Orange County to introduce a drive-through (1977) and a PlayPlace (1983) kids zone."

"Today, five of the more than 30,000 McDonald's operating in the world belong to Gene Widdicombe."

Nancy Luna, OC Register

Wow! Can you imagine meeting Ray Kroc? Having him fly out to meet YOU? Opening a McDonald's when no one had heard of McDonald's???

The McChronicles has visited Gene Widdicombe's first McDonald's, at 12542 Harbor Boulevard, in Orange County, California, but never knew the significance, until now.

Read the Gene Widdicombe story in the OC Register. We were riveted by the "as it happened" style - great stories!

The McChronicles: a blog about, not affiliated with, McDonald's.

Big Mac: Inside THe McDonald's Empire (repeat)

CNBC (American channel) is running this old show again. The McChronicles posted about it when we first saw it this summer.


We would like to repeat this sentiment:


It bothers us that most anti-McDonald's people point out that certain McDonald's items aren't high-quality foods while:

• ignoring the fact that some McDonald's offerings are, in fact, excellent choices
• failing to mention that EVERY mainstream grocery store also offers items which are not high-quality foods

We all know that the critics are blind to these issues since it does little to suit their purposes or gain them their 15 minutes of fame.

Be sure to check out the show's special detailed website which offers:

• program highlights
• a video gallery
• background on the show host

We would love to know what you thought of the CNBC McDonald's special report. Please comment.

The McChronicles couldn't find a show replay schedule on the CNBC website.

The McChronicles: a blog about, not affiliated with, McDonald's.
Image: CNBC website

McChronicles Interview

SoCal's FAST FOOD MAVEN interviewed The McChronicles, to share our top 5 McDonald's wishes for 2008 with their Anaheim, California readers.


As you may know, we really savor the total McDonald's experience, so our answers just may surprise you a bit.

Read The McChronicles interview.

The McChronicles: a blog about, not affiliated with, McDonald's.
Image: Fast Food Maven website.

McDonald's: Perfect Time To REEBOK Burger King

Nike Shox RULED the athletic shoe (sneaker, trainer) world.

Somewhere, off in the distance, Reebok and their man, Terry Tate, were busy selling their shoes.

Nike did it again, another awesome commercial, featuring a streaker at a football (soccer) match. The ad was simply fantastic, mesmerising. Some said it was unbeatable.


In one week, Reebok answered with one of the most memorable ads ever. Terry Tate REEBOKED Nike. AWESOME!


Fast forward to today's Burger King Whopper Freakout. The McChronicles must admit, it is an awesome concept and ad. Here is the 7-minute Whopper Freakout backstory. Here is the 30-second Whopper Freakout commercial.

With tons of time to react, and with the Super Bowl looming, it is the perfect situation for McDonald's to "REEBOK" Burger King.

Come on McDonald's! Do it for your fans.


The McChronicles: a blog about, not affiliated with, McDonald's.

Most Unique McDonald's In The World

The Travel Channel (USA) is running a show about the Top 10 Most Unique McDonald's in the world.

Peter Holden, billed as the Number One McDonald's Fan, leads the viewer on a tour. He claims to have visited nearly 12,000 McDonald's!

During the show we learned:

• there are >30,000 McDonald's operating worldwide.
• the oldest operating McDonald's is in Downey California, USA.
• there is a McDonald's PlayPlace in Dallas, Texas, USA that is designed to look like a Happy Meal. The show declares this to be the happiest McDonald's in the world.
• there is a diner in the Lafayette, Indiana, USA McDonald's. It has over 120 menu items not offered at any other McDonald's. Sounds interesting but gimmicky.
• Peter Holden has NOT yet been to the Arctic Circle McDonald's in Pitea, Sweden. Customers there hit the drive-thru on snowmobiles!
• Montreal, Canada is the home of the world's most unique McDonald's Cafe. There's a regular McD next door if the gourmet latte isn't enough!
• a two-storey McDonald's in Orlando, Florida, USA houses a mega-PlayPlace which hosts over 750 birthday parties per year. Pizza is available. Upstairs offers an arcade and a huge maze.
• The Roma, Italy McDonald's sits in the center of this great city. It is the most opulent McDonald's in the show - and maybe the world. This store has >800 seats! Their Big Macs are reportedly the most expensive in the world.
  

The McChronicles loved seeing some of the restaurants we have visited, especially the Times Square (New York City) store which, reportedly, has the largest McDonald's kitchen in the world. We also were quite interested in the stores that we have yet to enjoy.

The show will run through February 2008. Here is the schedule of next showings.
Check it out if you can.


The McChronicles: a blog about, not affiliated with, McDonald's.
Image: Travel Channel logo from discovery.com.

Flying Fry Ad

McDonald's has released a new ad, called Flying Fry, in specific US markets, aimed at Hispanic youth, "Lateens".

According to an email from Tremor Media:

"The campaign, which debuted Jan. 1 in 16 markets across the U.S., also includes
radio and rich media banner ads. "

The McChronicles' first reaction to the ad was that it doesn't seem to have any particular "Lateen" uniqueness to it (admittedly, The McChronicles is pretty clueless on the topic, so the signals may have been missed). We then settled with thinking, "Kind of cool". But, slowly, we got the feeling we'd seen it all before. Then it hit us, "Showdown" from 1993. This ad reminds us strongly of Michael Jordan and Larry Bird making their wild cross-town shots with a basketball. Replace our stars with two kids, the ball with a french fry, the hoop with a mouth, ... and you are an advertising genius, we guess. Hey, maybe one of these kids will parlay this into a Hanes underwear ad contract!

Deeper reaction:

• The MAIN thing McDonald's gets grilled for is health issues. The PRIME offender is the french fry (still not removed the trans fats???).
• The product they're advertising? French Fries!!! And they're targeting an audience who is struggling with reducing fat in their diet!!!

Who thought this was a better idea than an ad featuring how buying a salad at McDonald's helps the local Ronald McDonald House?

The McChronicles: a blog about, not affiliated with, McDonald's.
Image: Screen grab from MediaPost.

McBaby!

Thanks to The Fast Food Maven for making The McChronicles aware of this interesting story.

According to a report from CBS News:

"A baby was born in a Washington state McDonald's restroom and the mother didn't know she was pregnant."

The story goes on to reveal that the mother :

"... was working the night shift and ... suddenly ran into the restroom feeling ill."

Wow!

The McChronicles: a blog about, not affiliated with, McDonald's.
Image: screen grab from CBS news story.

McSkillet Burritos: evaluated

The McChronicles mused about the new McSkillet Burrito. Then, Michael Schroeder gave us the 411 on how good they are. Moved to action, The McChronicles travelled to Sarasota, Florida to sample this promising breakfast fare.

But first, the Sarasota McDonald's:

Store #: 5983
Address: 787 S. Washington Blvd, Sarasota, FL, 34239
Owner/Operator: Bob & Joan Davies
Store Manager: Heidi Martino
Time: 7:54AM

Pulling into the parking lot it was fun to see the store's windows being washed. The grounds were tidy and bright.

Walking in revealed a very typical, nothing special layout. The dining room has an old car theme, with a few basic pictures on the walls. Nothing special.

The Sandwich:
When asked about the popularity of the McSkillet Burrito, the counter person was unable or unwilling to converse in English. She turned the situation over to a manager. The manager confirmed that the breakfast sandwich is, indeed both very tasty and very popular.

The McChronicles ordered both an Egg McMuffin (control) and the McSkillet Burrito (experiment).

Bottom line, compared to the old standard (Egg McMuffin), the McSkillet Burrito is flavorful, exciting, tasty, moist, and very hearty.

A caloric or nutritional comparison was not made. Info anyone?

The McChronicles: a blog about, not affiliated with, McDonald's.
Images: The McChronicles. Why not a picture of the McSkillet Burrito? The McChronicles ate it before the shot could be captured!

McSkillet Burrito

The McChronicles was enjoying a "welcome home" lunch at McDonald's with a friend and noticed the ad (on the cup) for the new McSkillet Burrito.

We have not, yet, had the pleasure of trying this sandwich. Any opinions to share out there?

The McChronicles: a blog about, not affiliated with, McDonald's.
Image: The McChronicles.

Voice of McDonald's Competition

McDonald's is doing something kind of cool - and you can get involved.

Many countries/regions are now enjoying a TV show that pits wannabe pop stars against each other. Judges criticize, viewers vote - ahh, the drama! McDonald's has taken all that is good about this scenario and is staging a talent contest online. Introducing the Voice of McDonald's Global Singing Contest.

According to the website, the competition is for crew and managers from around the globe.

The McChronicles voted (actually "ranked") every one of the 35 contestants who are in the finals. They were down-selected from over 3,600 McDonald's crew and managers from 53 countries. Awesome!

According to a McDonald's press release:

The top ten after online voting will become global finalists and each will
win a trip with a guest to McDonald’s 2008 Worldwide Convention in Orlando, FL, April 14-17, to compete for top honors.

Cast your vote and have a say in the outcome by going to http://www.mcdonalds.com/voiceyourchoice.html, checking out the videos, and listening to the talent.


The McChronicles certainly has a strong opinion on two fantastic talents. Want a clue? Match the images posted here with the videos online (or just read the names in the images).

Great fun! Very talented McDonald's people.

The McChronicles: a blog about, not affiliated with McDonald's.
Images: screen grabs from http://www.mcdonalds.com/voiceyourchoice.html

A McDonald's Thanksgiving

Americans LOVE Thanksgiving. They bring the whole family together and gorge themselves on the traditional faire of turkey, stuffing, cranberry sauce, and more. At least most of them do.

Then there is the group that dine at McDonald's for Thanksgiving.

According to McDonald's -> Management Blog, a large group of people take their holiday meal at McDonald's. In their post, titled "Gobble, Gobble" they express their surprise with the amount of business they had last week - on Thanksgiving. Here are a couple of quotes:

It's incredibly surprising how busy McDonald's is on Thanksgiving. It surprised everyone, including the owner and the store manager, who cut hours down to literally nothing. Then, during breakfast from 8 all the way to 10:30 breakfast cut-off, when we were really busy, and short-staffed, it surprised our
customers, as well.

Lunch was like a normal mid-week lunch. This surprised me more than anything.
Breakfast I understand. You're cooking up a storm for dinner, who wants to cook
a breakfast too? But lunch? At 1:30 PM?

Let The McChronicles know - did you dine, have you ever dined, at McDonald's on Thanksgiving?

The McChronicles: a blog about, not affiliated with, McDonald's.
Image: MasterPiecePumpkins website.

Europe's Most Visited and LARGEST McDonald's

According to this web page (http://www.munichx.de/essen/mcdonalds.php) this McDonald's is Europe's largest and most visited McDonald's.



Located in Munich (Zentrum) this restaurant boasts 3 stories.

The McChronicles: a blog about, not affiliated with, McDonald's.
Image: a friend of The McChronicles (thanks Anita!).

Germany's OLDEST McDonald's?

A friend of The McChronicles just visited Munich and files this report.

I believe this is Germany's oldest McDonald's. It is located on
Tegernseerland Str., Munich. I used to hang out here, smoke cigarettes, and drink Loewenbraeu bier inside. Pretty cool place.

Does anyone know if this really IS Germany's oldest McDonald's?

The McChronicles: a blog about, not affiliated with, McDonald's.
Image: a friend of The McChronicles (thanks Alen).