The glitz, the glamor, the disappointment.
The McChronicles was walking the Las Vegas strip last week - taking in all the opulence. Suddenly, amongst the Ferrari dealership, the waterfalls, the Brooklyn Bridge, and the Eiffel Tower was this scuzzy little strip mall. And, shoehorned between FATBURGER and a tour agency, was a McDonald's.
The McChronicles has long expressed its supreme satisfaction with "theme McDonald's" - stores that adopt a local (or other) design theme. They evoke a oneness with their locale and gain energy from the synergy. When visiting a location with a strong theme (like San Francisco's Haight-Ashbury) or ... say ... Las Vegas, we HOPE for a McDonald's with a really cool local theme. Alas, it was not to be.
This McDonald's looked so generic that, upon walking in, the disappointment caused a loss of appetite. Later that afternoon, upon finding a second McDonald's on the Las Vegas strip, The McChronicles couldn't muster the enthusiasm to even check it out.
A little creative energy would have been greatly appreciated.
The McChronicles: a blog about, not affiliated with, McDonald's.
Images: The McChronicles.