Monday, October 27, 2008

McDonald's International Media Days 2008 (Day 1, Part 2)

The second part of our first day of McDonald's International Media Days (see part of McDonald's International Media Days 2008) was much less formal and a lot more hands-on. And since it was getting to be about that time, The McChronicles is talking about hands on LUNCH!

Today's lunch was served in McDonald's ultra-top secret "Innovation Center". Seriously, this place has such limited access that many of ther McDonald's staff that accompanied The McChronicles into the facility expressed excitement that THEY were able to get inside. A tour of this detail, with the degree of openness that we experienced was said to be "unprecedented".

Now, while The McChronicles WAS hungry, it was still all about, "Chronicling the McDonald's Brand Experience From The Customers' Point Of View." Here's what we learned (in between bites and while touring the facility):


  1. There are some very tasty new foods in the pipeline.

  2. There are some very tasty foods in existence around the world that aren't in your region.

  3. There are some very sophisticated processes (and equipment) in place - and being put into place - to keep our meals tasty, consistent, and safe.

  4. There are some very cool ideas as to how to make our total experience faster and more accurate/rewarding.

  5. There are some very dedicated professionals working hard behind the scenes to make this all happen for us.

PIPELINE:

A discussion and demonstration and video of experimental equipment led up to the cool new products that were under consideration. While we didn't get to sample any of the "concepts" The McChronicles can report that all sorts of food products are being evaluated, from vegetables, to beverages, to traditional sandwiches made in new ways.


INTERNATIONAL MENU:
The McChronicles dove into a table full of food that can only be found in McDonald's around the world. As loyal readers know, The McChronicles travels extensively, but having such a variety of meals in one room at one time was special, even for this experienced traveller. We enjoyed the (sort of) previously-reported on Shaka Shaka Chicken (it was potato in our report from 2006). This version of the Japanese Shaka Shaka concept is a real winner. The concept is to receive an already tasty piece of chicken in a semi-sealed bag, insert your personal favorite selection of spices, shake it up (shaka shaka) and enjoy it. The McChronicles tried the lemon pepper spice and LOVED it, a lot.


Another of the several awesome regional products is THE CBO. CBO, from France, stands for Chicken, Bacon, Onions. With the proper garnishment, a slice of cheese, and sauce, this sandwich is awesome.

The McChronicles' favorite was the Canadian Angus Burger. All we can say is, Wow! The garlic mayonnaise is just right and adds the perfect flair to the basic large burger. Loyal readers will recognize, by studying the 3 photos of the Angus Burger, that McDonald's is using the "McPamper" concept suggested by The McChronicles in 2005. See the three photos at the top of this post. This sandwich, and others, can be silghtly unwieldy and juicy, and the extra support from the included piece of tissue paper really helps. Thanks, McDonald's.

There were others, but these were our highlights.

PROCESSES:
Fry lovers - occasionally disappointed by fries that are: undersalted, oversalted, undercooked, overcooked, too cold, cooked in less-than-perfect oil? Sure you are. The McChronicles witnessed a new machine called the LOV Fryer (low oil volume) that uses less oil and less energy while frequently filtering the oil (keeping it cleaner), using less oil so the oil can be changed more frequently, while automatically salting the fries with the proper distribution and volume. We sampled the machine's output - best McDonald's fries we ever tasted!

BETTER EXPERIENCE:
McDonald's demonstrated some new software the allows us, the customer, to place our own order (like we do when checking in at an airpoirt, for example) from a very intuitive, simple to use touch-screen menu. It not only is easy to find what you are looking for, change it, go back in mid-order and delete things, etc., but it also presents more choices than the traditional wall-mounted menu has space for. Curmudgeons and traditionalists may not like it, but anyone under 40 has been yearning for such control (and speed) for a long time now. Yeah!

DEDICATED PROFESSIONALS:
The concept of a "McDonald's Engineer" is probably not in most of our heads, but such people do exist - and they are working hard to make our McDonald's experience better. The McChronicles had the opportunity to chat briefly with a few. Truth be told, they are almost geekily into automation, process excellence, pareto charting, focus grouping, video monitoring, and the like. Hey, we don't need them at our parties, we just appreciate the fact that they make our lunches more consistent, safer, and faster. The last photo is one we snapped while in the top secret Innovation Center. Stand down McChronicles legal counsel - we were granted permission for this long-distance shot.

That's it for today. More tomorrow.

The McChronicles: a blog about, not affiliated with, McDonald's.
Images: The McChronicles.

10 comments:

Georg said...

Thanks for the great report! It was a joy reading!

Big D said...

I'd like to second georg and also give him a second 'e.' Great report, McChronicles.

My brother works at Henny Penny in Eaton, Ohio, and they were excited to get the contract to manufacture the LOV Fryers.

I can imagine the excitement of the insiders that were finally privileged to go behind closed doors during your tour. I'm sure they understand the importance of keeping the area closed off to all but hoardes of media types with cameras.

McChronicles said...

@BIG D:
The people at McDonald's are justifiably proud of the LOV Fryer - and all vendors associated with the project can feel the same way.

McDonald's wins: costs go down, quality goes up, satisfaction goes up, product returns go down, raw materials consumption goes down, waste goes down, etc.

Vendors win: they get to create state-of-the-art technology and sell it to a large customer.

Customers win: food safety goes up, food quality goes up, order time goes down, more attentive service, etc.

The world wins: reduced consumption, reduced waste, reduced energy demand, "a better way" existing for others to emulate.

Tell your brother that a lot of people will be much better off due to his contribution. And say "thanks" from The McChronicles.

Big D said...

I will certainly pass your comments on, McChronicles!

viagra said...

The Angus is a delicious and tasty burger, one of the best from McDonalds.

PENNY STOCK INVESTMENTS said...

Excellent project

Đào Quân said...

dich vu lam bao cao tai chinh tai my dinh
dich vu lam bao cao tai chinh tai hai ba trung
dich vu lam bao cao tai chinh tai ba dinh
dich vu lam bao cao tai chinh tai thanh tri
dich vu lam bao cao tai chinh tai hoang mai
dich vu lam bao cao tai chinh tai tay ho
dich vu lam bao cao tai chinh tai dong da
==========
dich vu ke toan thue tai dong da
dich vu ke toan thue tai tay ho
dich vu ke toan thue tai bac ninh
dich vu ke toan thue tai hai ba trung
dich vu ke toan thue tai tu liem
dich vu ke toan thue tai hoang mai
dich vu ke toan thue tai ba dinh
dich vu ke toan thue tai thanh tri
dich vu ke toan thue tai thai binh
cong ty dich vu ke toan tai vinh phuc
cong ty dich vu ke toan tai hung yen
cong ty dich vu ke toan tai phu tho
cong ty dich vu ke toan tai hai duong
cong ty dich vu ke toan tai hai phong
cong ty dich vu ke toan tai bac ninh
dich vu ke toan thue tai vinh phuc
dich vu ke toan thue tai hung yen
dich vu ke toan thue tai hai duong

Đào Quân said...

dich vu ke toan tai tay ho
dich vu ke toan tai ba đinh
dich vu ke toan tai hoang mai
dich vu ke toan tai thanh tri
dich vu ke toan tai dong da
dich vu ke toan tai tu liem
dich vu ke toan tai ha dong
dich vu ke toan tai long bien
dich vu ke toan tai thanh xuan
dich vu ke toan tai hai phong
dich vu ke toan tai bac ninh
dich vu ke toan tai hai ba trung
dich vu ke toan tai dong anh
dich vu ke toan tai gia lam
dich vu ke toan tai ung hoa
dich vu ke toan tai quoc oai
dich vu ke toan tai son tay
dich vu ke toan tai thanh oai
hoc ke toan tong hop
dich vu ke toan thue tron goi
dich vu bao cao tai chinh
dia chi hoc ke toan tong hop
khoa hoc ke toan tong hop
hoc chung chi ke toan
dich vu ke toan thue tai tphcm

Đào Quân said...

dia chi hoc ke toan tai cau giay
dia chi hoc ke toan tai ha dong
dia chi hoc ke toan tai bac ninh
trung tam dao tao ke toan tai ha dong
trung tam dao tao ke toan tai cầu giấy
trung tam dao tao ke toan tai thanh xuan
trung tam dao tao ke toan tai tphcm
khóa học kế toán tổng hợp tại hải phòng
khóa học kế toán tổng hợp tại tại bắc ninh
khóa học kế toán tổng hợp tại tphcm
khóa học kế toán tổng hợp tại hà nội
trung tam dao tao ke toan tai quan 3
trung tam dao tao ke toan tai binh duong
trung tam dao tao ke toan tai bac ninh
trung tam dao tao ke toan tai hai phong

Đào Quân said...

dịch vụ kế toán thuế tại quận 12
dịch vụ kế toán thuế tại quận 11
dịch vụ kế toán thuế tại quận 10
dịch vụ kế toán thuế tại quận 9
dịch vụ kế toán thuế tại quận 8
dịch vụ kế toán thuế tại quận 7
dịch vụ kế toán thuế tại quận 6
dịch vụ kế toán thuế tại quận 5
dịch vụ kế toán thuế tại quận 4
dịch vụ kế toán thuế tại quận 3
dịch vụ kế toán thuế tại quận 2
dịch vụ kế toán thuế tại quận 1
dịch vụ kế toán thuế tại quận tân phú
dịch vụ kế toán thuế tại quận bình tân
dịch vụ kế toán thuế tại quận phú nhuận
dịch vụ kế toán thuế tại quận tân bình
dịch vụ kế toán thuế tại quận gò vấp
dịch vụ kế toán thuế tại quận thủ đức
dịch vụ kế toán thuế tại quận bình thạnh
dịch vụ kế toán thuế tại huyện cần giờ
dịch vụ kế toán thuế tại huyện nhà bè
dịch vụ kế toán thuế tại huyện bình chánh
dịch vụ kế toán thuế tại huyện hóc môn
dịch vụ kế toán thuế tại huyện củ chi
dịch vụ kế toán thuế tại huyện cần giờ