The McChronicles was tipped off to an interesting Japanese activity by Craig Maginness' GOING GLOBAL blog. Bruce links to an interesting review of the Shaka Shaka Potato by Japundit. Interestingly, this "technique" is something The McChronicles has been doing for years. But we've never taken it to this level.
In a nutshell, Japanese McDonald's seem to have rebranded and expanded the interest in the french fry by promoting a technique for adding spices. Quite simply, a person orders the fries, dumps them into an empty take-out bag, dumps in some spices, shakes the thing, and enjoys. Of course, they gave the whole procedure a cool name, make it sound snazzy, etc. This whole affair is a common occurrence with us when we add more salt to our fries (sometimes we get a batch with little or no salt - yuk!). The concept of providing a variety of different spices sounds great, and reminds us of how other restaurants are enabling product customization via spice addition by the customer. It sounds like a very low cost way to create a cool buzz, and to provide a valued product. The McChronicles likes it!
The McChronicles: A blog about, not affiliated with, McDonald's.
Image: Japundit blog.