McDonald's has rolled out their Arch Card, just in time for the holidays. It's a great idea.
The McChronicles received our first Arch Card attached to a Premium Chicken sandwich (see image). Sweet!
First of all, they're giving away free money (in the form of a debit card that can only be used at McDonald's - if anyone doesn't like that, please send your cards to The McChronicles, we'll use them plenty fast!). Secondly, they are nice little "gifts" for anyone you know who is dropping into a McDonald's soon.
But the real beauty lies elsewhere (after all, a free "regifted" $1 gift is almost insulting, and you will surely end up spending more money along with this free dollar, so send them to us). The real beauty lies in the fact that, by getting us familiar with the McDonald's debit card concept at no cost, we all become desensitized to the use of the card, then accustomed to the routine. Eventually, we might purchase Arch Cards or any debit cards from McDonald's.
The McChronicles usually bristles at the concept of debit cards (giving an institution a free cash loan - with the risk of losing the card or leaving change on the card). But these cards offer a great way to give the gift of a nice McDonald's meal, in denominations as small as $5. That's cool especially around the holiday season.
The McChronicles: A blog about, not affiliated with, McDonald's.
Image: The McChronicles