Tuesday, August 21, 2007

McDonald's Personalized Word of Mouth Project

According to information The McChronicles recently received from the Word Of Mouth Marketing Association:

McDonald's is currently working with Oddcast to create an avatar-based viral email campaign. At www.MySnackTime.com, users enter basic information about a friend or co-worker who they want to tell about the Chipotle BBQ snack wrap.

This generates an email, which leads recipients to a personalized,
snack-wrap-evangelizing avatar that knows just a little too much about them.
According to Oddcast, people who receive emails from friends are 60-65% more
likely to open them and are 30-35% more likely to pass the email along to yet
another person, making this effort one that is full of viral potential.Learn

Sounds like fun. The McChronicles just fired off a customized message to a buddy in Singapore. Can't wait for the reaction. We plan to try it out on a few other unsuspecting friends and see what happens. Let us know about your experience with this.

The McChronicles: a blog about, not affiliated with, McDonald's.
Image: McDonald's Oddcast website.