McDonald's Moon Man spearheaded the company's "Mac Tonight" promtional campaign years ago in the USA when they were introducing the concept of late- and all-night McDonald's service.
Fast forward to today, and to China, where Moon Man has been called up for more duty.
There are ads on TV, on the video screens in-store, on the doors, and even on flyers. Here's one such flyer that depicts 30 of the many stores here in Shanhgai that offer 24-hour service. This makes tons of sense as this city seems to never sleep.
The McChronicles: a blog about, not affiliated with, McDonald's.
Images: The McChronicles.