Friday, December 29, 2006


2006 has been an awesome year - so what better to do than look back and remind ourselves of The McChronicles' very best McDonald's experiences.

The rules are simple, The McChronicles had to have some form of direct experience with the store/event during 2006. Here goes:

  1. Best Store (building): Zapopan, Jalisco, Mexico: From the "curb appeal" to the building design to the materials of construction, this facility is VERY impressive. It reminded us of a museum. After we enjoyed our meal, we didn't want to leave - it is that nice!
  2. Best Owner/Operator: Dennis Stabile (store #13058) Rosemont, Illinois, USA: The minute we walked into this store, we knew it was different. It's not the looks, it's the PEOPLE. And the people are top-shelf due, in part, to what seems to be great management from the top. It also appears that Mr. Stabile has a knack for hiring great people. Elements like respect, empowerment, and appreciation all come together - ultimately creating the customer experience. Great job Mr. Stabile! We'd love to meet and interview you someday.
  3. Best Surprise Appearance: Pop-Up McDonald’s, Shenzhen, China: Imagine our delight ...we were seeking sustinence at a trade exhibition with very low expectations ("show food" is usually abominable). When we found this mobile-McDonald's we were delighted!
  4. Cleanest McDonald’s: Zapopan, Jalisco, Mexico: That's right - Zapopan appears twice. That's because, in addition to enjoying a very cool design, the facility is kept impeccably clean - inside and out. This category receives special attention since CLEANLINESS is one of the key elements that McDonald's focuses on - and sells to the consumer. Zapopan really excels in this category.
  5. Best McDonald’s Web Offering: McDonald’s Senior Director of Web Communications - Steve Wilson’s “The McDonald’s You Don’t Know”: The McChronicles likes Steve's style - simple and to the point. Nowhere throughout the site do we detect defensiveness or corporate-speak. And some of the links are really fun, too. Keep it coming, Steve.
  6. Best McDonald’s Blog: Olympic Champion Crew Community: It's simply hard to beat the combination of The Olympics, people on a really cool trip to Italy, and the exuberance of people on a mission. It all comes through here.
  7. Best McDonald’s Mashup - Cortland, NY: This is not the BEST McDonald's restaurant of the year, but it has so many interesting elements that we made up this category. At first blush, the store appears typical. But, when you walk in, you are surrounded with a great classical music theme. Then there's the McDonald's history stuff, then there's the Hershey's ice cream parlor. Phew!! So much stuff to enjoy.
  8. Best McDonald's Billboard: Wrigleyville (Chicago), Illinois: The combination of simplicity, complexity, artistry, and ancient principles had the McChronicles shouting, "Wicked Cool" You've got to love this one on so many levels.
  9. Best McDonald’s Image on Flickr: Kate Blood’s “Mood Indigo: Here is one for the fans, from the fans. Kate really used her artistic eye (and photographic skills) to create this awesome image. Thanks for this, Kate.
  10. Best McDonald’s Ad: McShawarma ad: A ton of work went into this effort - but it was well worth it.
And here is a special year-end bonus to The McChronicles TOP 10 BEST McDONALD'S EXPERIENCES OF 2006.

Since we are committed to chronicling the McDonald's brand ex
perience from the CUSTOMER'S point of view, we want to honor the person that has so much to do with our experience: the store manager. The store manager kind of reminds us of an Army sergeant - caught between two worlds (management and the rank and file). These people struggle to keep both ends of the equation happy - even when they have conflicting agendas. In addition, they are responsible for transferring the teachings and skills to the people that have EVERYTHING to do with the customer experience - the frontline crew person. In other words, these are the people responsible for the interactions that we, the consumer, have with McDonald's - every visit.

  • Team Spirit: Jean Si Jean really impressed us with her appreciation of, and dedication to, working with and learning from her team of local managers. The result is a store that adheres to the corporate principles, runs well, and delivers on the McDonald's promise.
  • Passion: Steven HOU Yan Ping Steven LOVES McDonald's! And he totally respects what the corporate program can do for both the employees and the customers. Steven, we're still hoping that you get selected for the Beijing Olympics McDonald's crew - you deserve it.
  • Personality: Jays C Jays is blessed with a great owner/operator - and vice versa. This manager found time to be interviewed, take drive-thru orders, cheer on a colleague who was mopping the floor, explain a new entertainment system to us, and more. Her energy, enthusiasm, brains, and smile add up to an excellent managerial style.
  • Positive Attitude: Zhong Xiao Li Miss Zhong can do ANYTHING! At least it seemed that way during our interview. Her McDonald's training seems to have empowered and encouraged her - but her "can do" attitude is all hers. The combination makes for an excellent ambassador for McDonald's, and a super manager for her team.
Each of these winners really stood out. The McChronicles had an easy time conjuring up the great feelings and/or experiences that each delivered. What a pleasure it is to bestow these accolades. They are all well-deserved.

The McChronicles: a blog about, not affiliated with, McDonald's.

1 comment:

Jan-Willem said...

Happy Newyear from everybody at Fastfoodweblog!!!