When it happens repeatedly it is perceived to be OK with McDonald's. In fact, after enough repetition, it IS the product.
In this case The McChronicles has received another sandwich (Filet-O-Fish this time) packaged in a greasy, smeared cardboard clamshell. The fingerprints are particularly appetizing.
Assuming that presentation matters, we'd like to see this completely eliminated. It's so wrong, and it conjures up bad images. In fact, it kind of falls into place with the constant drumbeat of (often unfair) attacks on McDonald's. Kind of like throwing grease on the fire. It reminds us of:
- trans fats issues
- cancer-causing acrylamide issues
- unhealthy eating/obesity issues
- poor sanitation issues
- uninspired crew issues
Hey, WE didn't start this. The people who handed us the fist-full of grease started it.After so many repeat performances, we imagine that some people hold it in their hearts that a McDonald's sandwich IS food within a smeared, greasy box that you really don't even want to hold in your hands. That's called "brand". Is it the brand that McDonald's has worked so hard to avoid? Yup.
The McChronicles: a blog about, not affiliated with, McDonald's.
Image: A grossed-out McChronicles.