- Where is the McRib?
- Why is it back?
- Where did it go?
- Why does it come and go?
- What the ...?
- and, occasionally, "There IS a McRib?"
The McChronicles promised to seek the answers - and for this risky assignment we went straight to the top. Today The McChronicles held a face-to-face discussion with McDonald's Debra McDaniel, the Senior Director of U.S. Menu Management (pictured just seconds before she dealt with the McRib issue). This makes the second time that we consulted with Debra on the McRib in two days. Here is what she had to say:
- "When we keep the McRib on the menu, orders eventually start falling off."
- Bringing the McRib on and off the market is "the best way to deliver it in consistent high quality" under these conditions.
- "Another example of a product that McDonald's 'pulses' on and off the market is the Shamrock Shake." (Deb came up with that one after thinking about the question overnight - and it is a great analogy.)
So, there you have it McRib fans, straight from the source. In essence, when the McRib is allowed to remain on the menu, orders drop and the product is not sustainable. When the product comes and goes, we go wild for it and buy it like it is going out of style (which it is - until Debra brings it back).
Know one thing, Debra is a passionate McDonald's employee who truly loves her products and how they please us all. The McChronicles has seen this firsthand. She's not jerking us around - in fact, it seems like we are messing with her. The McChronicles concludes that we have met the enemy and it is us. To resolve the McRib issue we need to consistently order more McRib sandwiches. Deb would like nothing better than to make it a permanent fixture on her menu.This has been a SPECIAL REPORT from The McChronicles.
The McChronicles: a blog about, not affiliated with, McDonald's.
Images: iRyanHD (poster), Debra McDaniel (The McChronicles)