The magazine article is refreshingly positive (heck - you WOULD expect the people at BusinessWeek to recognize a good business, right?), and provides some pretty interesting insights. For example:
- Over the course of an average day, 1,500 people—the equivalent of 1 out of every 16 people in the middle-class suburb of 24,095—drive in to the Garner (North Carolina) McDonald's.
- The $21.6 billion company now feeds a record 27 million people every day, 1 million more every year since 2003.
- McDonald's dominates mornings. It owns a quarter of the $25 billion market for fast-food breakfast.
Then check out the accompanying slide show.
And there's even a podcast available (these BusinessWeek people have really got the communications thing sewn up!).
The video and article promote a fun, online quiz, too.
All in all, BusinessWeek has provided a very insightful glimpse into McDonald's.
The McChronicles: a blog about, not affiliated with, McDonald's.
Image: The McChronicles (thanks to McChronicles fan, Tim, for sharing his copy of BusinessWeek).