Monday, January 29, 2007

BusinessWeek McDonald's Cover Story

Check out the very interesting video on the website.

The magazine article is refreshingly positive (heck - you WOULD expect the people at BusinessWeek to recognize a good business, right?), and provides some pretty interesting insights. For example:

  • Over the course of an average day, 1,500 people—the equivalent of 1 out of every 16 people in the middle-class suburb of 24,095—drive in to the Garner (North Carolina) McDonald's.
  • The $21.6 billion company now feeds a record 27 million people every day, 1 million more every year since 2003.
  • McDonald's dominates mornings. It owns a quarter of the $25 billion market for fast-food breakfast.

Then check out the accompanying slide show

And there's even a podcast available (these BusinessWeek people have really got the communications thing sewn up!).

The video and article promote a fun, online quiz, too

All in all, BusinessWeek has provided a very insightful glimpse into McDonald's.

The McChronicles: a blog about, not affiliated with, McDonald's.
Image: The McChronicles (thanks to McChronicles fan, Tim, for sharing his copy of BusinessWeek).