Wednesday, July 06, 2005

You Look Mahvelous!

The Chicago Sun Times reports that McDonald's is looking to update their uniforms. Yes!

And, in a related comment, the
Motley Fool website rightly states, "...if McDonald's really wants customers to think of its restaurants as hip, its most powerful weapon may be its employees. "

The McChronicles recently hosted a focus group of teenagers at a McDonald's lunch. As the group watched a crew member exit the store, the discussion turned to the uniform. Laments of, "I'd like to work somewhere where the uniforms are cool", were heard. The consensus was the McDonald's uniform is NOT cool. The point? This exact topic jumped right out at the meeting - unprovoked. McDonald's is on the right track with the change.

Bottom Line: take care of your employees and they'll take care of your customers.

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