Wednesday, July 20, 2005

A Premium On Premiums

McDonald's has been working hard to bolster their Premium menu in 2005. According to a recent corporate press release that appeared on 19 July and quoted Ubong Ituen, McDonald's Sr. Director of Menu Management, we can expect to be enjoying a line of Premium Chicken Sandwiches in 2005.

The press release stated, "Beginning August 2, McDonald’s - the nation’s leading seller of chicken sandwiches - will debut three new Premium Chicken Sandwiches in restaurants nationwide. The Classic, Ranch BLT and Club join McDonald’s growing premium chicken portfolio, which includes Chicken Selects®, Chicken McNuggets® and its Premium Salads. ".

Expect the advertising for the Premium Chicken Sandwich to begin in late July, the sandwich to be released on 02 August, and look for a free sampling program to run from the 11th to the 14th of August (coupon for free fries and a drink with the purchase of a sandwich).

The Premium Chicken Sandwich follows the Fruit & Walnut Premium Salad, introduced in May of this year. McDonald's expects to offer Premium Roast Coffee in 2006.

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