QSR Magazine Drive-Thru Study

• 40% of Americans use a fast-food drive thru weekly??!??!? Wow!

• McDonald's is experimenting with tandem Drive-Thru lanes to speed service. Cool!

The 2006 QSR Magazine Drive-Thru Study has just been released. They probed for answers to these questions:

• What do customers value most?
• How is the industry responding?

In this quick and interesting online slide show we learned that McDonald's ranks very high (in top 5) when it comes to Drive-Thru speed of service. And much more.

Check out the interesting slide show report that The McChronicles found on QSR Magazine's website.

The McChronicles: a blog about, not affiliated with, McDonald's.
Image: QSR Magazine Screen Grab.