Wednesday, February 14, 2007

QSR Magazine Drive-Thru Study

  • 40% of Americans use a fast-food drive thru weekly??!??!? Wow!
  • McDonald's is experimenting with tandem Drive-Thru lanes to speed service. Cool!

The 2006 QSR Magazine Drive-Thru Study has just been released. They probed for answers to these questions:
  • What do customers value most?
  • How is the industry responding?
In this quick and interesting online slide show we learned that McDonald's ranks very high (in top 5) when it comes to Drive-Thru speed of service. And much more.

Check out the interesting slide show report that The McChronicles found on QSR Magazine's website

The McChronicles: a blog about, not affiliated with, McDonald's.
Image: QSR Magazine Screen Grab.

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