"We are connecting with customers on their terms, whether it is through
internet blogs, text-messaging, or conventional advertising."
The McChronicles is aware of several consumer-written blogs about the company (and we guess that there are a ton more that we don't know about), but we are aware of only two corporate McDonald's blogs. They are:
- Open For Discussion: McDonald's Corporate Responsibility Blog, written by Bob Langert, Vice President for Corporate Citizenship and Issues Management at McDonald's.
- The McDonald's You Don't Know, written by Steve Wilson, Senior Director of Web Communications at McDonald's (a guy we think we'd enjoy meeting).
Bob's work is a bit dry, sparse, and defensive, while Steve's site seems more relaxed, fun, varied, interesting, etc. This makes total sense when the goal/purpose of each blog is understood. Both are well-written & passionate, and each has a clear, specific point. Neither is updated too frequently.
Anyway, if you know of a corporate McDonald's blog that we're missing, please do COMMENT and bring it to our attention (we LOVE this stuff).
The McChronicles: A blog about, not affiliated with, McDonald's.