Tuesday, August 01, 2006

Connecting With Customers

McDonald's held their Q2 2006 Earnings Conference Call last week - read a transcript. In this open discussion with the investment world, James A. Skinner, Vice Chairman of the Board, Chief Executive Officer of McDonald's said (among many, many other interesting things):

"We are connecting with customers on their terms, whether it is through
internet blogs, text-messaging, or conventional advertising."

The McChronicles is aware of several consumer-written blogs about the company (and we guess that there are a ton more that we don't know about), but we are aware of only two corporate McDonald's blogs. They are:

Bob's work is a bit dry, sparse, and defensive, while Steve's site seems more relaxed, fun, varied, interesting, etc. This makes total sense when the goal/purpose of each blog is understood. Both are well-written & passionate, and each has a clear, specific point. Neither is updated too frequently.

Anyway, if you know of a corporate McDonald's blog that we're missing, please do COMMENT and bring it to our attention (we LOVE this stuff).


The McChronicles: A blog about, not affiliated with, McDonald's.


McDone said...

Hey there
This isn't really a corporate blog, but I thought you might be interested in my new media site about McDonald's: mcdone-media.com :-)

Keep up the great work!

Lisa Grover said...

McDonald's also had a blog for their Olympic Champion Crew program for the 2006 Olympic Games in Torino. It is no longer being updated, but the archive is still there:


La Gringa said...

Do you think they would listen if I begged for a McDonald's in La Ceiba, Honduras? There are about a dozen in Tegucigalpa (the capital city) and another dozen in San Pedro Sula (the industrial capital) but not a single one in La Ceiba (the third largest city). I'm willing to get on my knees!

Since you are interested in fast food, you might be interested in my article 'The state of fast food in La Ceiba.'http://lagringasblogicito.blogspot.com/2006/09/state-of-fast-food-in-la-ceiba.html

La Gringa said...

It's me again. I just went to your link for McDonald's wants feedback -- that may be but not from foreigners! They don't even accept comments unless you have a U.S. address.

McChronicles said...

We went back to the starting point on their website (www.mcdonalds.com) and used their pull-down menu for the customers country. They offered NO Honduras!

So, it seems there is no way for your voide to be heard. A shame.