It's no secret, The McChronicles LOVES McDonald's new Snack Wrap. So it was no wonder that we dropped in for a Snack Wrap lunch this afternoon.
It was raining cats & dogs and the drive thru was quite busy - as is usual when no one wants to get out of their car. We braved the rain, ran through the puddles, and entered the dining room ... only to find a long queue. We quickly discovered that there were 8 customers ahead of us, already waited on. It was a massive McShuffle. So, there we stood. And more customers were coming in.
It turned out that many people were buying the Snack Wrap - and that there was a problem. Finally a manager announced that the Snack Wrap is made with Chicken Select pieces, and that they had just had a run on these items. It seems that it would take a while to replenish the stocks.
We waited ten minutes to get served!
The McChronicles has made note of the fact that certain chicken items require special (long) preparation. This represents a bottleneck and a problem - for everyone on both sides of the counter. The crowd didn't seem to mind too much, but this issue could be a real problem for a popular new product.
Secondly, The McChronicles' sense of taste hints that the Snack Wrap may be a bit high on the calories. We reviewed the in-store nutritional info and found no data. Perhaps the info hasn't yet been updated. Next, we noticed that our tray liner was a full-page ad for the Snack Wrap - and on the flip side was a big nutritional info table. Figuring that, since they had had time to get the ad on side 1, they must have had time to get the nutritional info on side 2. Nope.
So, we went online and found nothing on the product - even after a product-specific search.
With all the hubbub over nutrition, McDonald's HAS to know the scoop on this product. We wish they'd let us know, too.
The McChronicles: A blog about, not affiliated with, McDonald's.
Image: The McDonald's website.