Thursday, March 16, 2006

McDonald's Premium Roast Coffee: Kudos Abound

McChronicles field agent, Scott, filed this emotional report from his desk today.

"What do you notice about this pic? Its the absence of thousands of little creamer cups and ripped open packets of sugar.

McD mixed it for me to my spec.... a nice thing to not have to do myself when I'm driving in am traffic.

Premium roast....I'm lovin' it!

Great job McDonald's. You've got cynical, hard-bitten, consumer-weary people shouting your praises.

The McChronicles particularly enjoys the very classy color scheme that you have selected. It feels dignified.

And the product ... this is just the right product to bring to market.

The McChronicles: A blog about, not affiliated with, McDonald's.
Image: Field reporter Scott.

1 comment:

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