Sunday, February 28, 2010

Mac Snack Wrap Delights

The McChronicles was delighted when the McDonald's Corporation offered some free coupons for the Mac Snack Wrap. Of course, we used this opportunity to learn what people had to say about this new product.

Step 1: The McChronicles invited over a dozen people to experience the Mac Snack Wrap at the New Hartford, NY McDonald's. We had students, office staff, engineers, internet specialists, and more on hand. Ages ranged from early twenties to mid-fifties.
Step 2: Everyone arrived, ordered their sandwiches, and began eating.
Step 3: the feedback.

Okay, back to step 2. As we know, this sandwich is intended to be a snack. The assumption is that, if a person wanted a meal, they'd order a full Big Mac; if a person wanted a snack, they'd order the Mac Snack Wrap. The McChronicles wanted to be sure that everyone had a complete experience (and it was lunch time) so all volunteers enjoyed two Mac Snack Wraps.

The results: Unanimous pleasure with the sandwich!

The McChronicles was expecting some push back, for several small reasons. But we received none. The McChronicles feels that the bread gets a little excessive at the end of the sandwich, but no one commented on that at all.

Everyone enjoyed the special sauce - and the balance of ingredients.

Perhaps because it was lunch time (and no one was "snacking"), everyone wanted something else, in addition to one wrap. This sandwich truly is a snack or a very light meal.

The main praise went to the portability of the sandwich. Once the discussion began, everyone mentioned that eating a Big Mac in a car is a no-no. The sandwich is simply too unwieldy - and a mess is nearly guaranteed. Everyone felt that this sandwich could easily be eaten while on the move - with little risk of a disaster.

The verdict: McDonald's Mac Snack Wrap is a hit! Be sure to try one and to share your opinion with The McChronicles.