Friday, December 18, 2009

McDonald's Bottle Deposit

The McChronicles was perusing a McDonald's receipt while enjoying the new Mac Snack Wrap this week. In the process, we noticed we had paid a 5-cent deposit on our water bottle.

OK - that had slipped by us. We wondered WHEN it was instituted, how we had missed it, etc.

Then, when we were leaving, we wondered what to do with the bottle.

Habit had us simply dropping it into the trash. But, we knew that was the wrong maneuver (sidenote: our community has a very strong recycling program that sorts the stream in a recycling center). We didn't want to be throwing away money.

So, where to put the bottle? A quick scan revealed that there was no redemption center in the McDonald's. So, the only option was to bring the bottle home and put it in our redemption bin (to be brought to a redemption center at a later date).

We wondered how many people actually know they have paid a deposit, and how many people will overcome their habit of tossing the bottle into the trash, and how many people will eventually get the bottle where it belongs.

We mused that it would be very convenient if the McDonald's had an automated redemption machine (like the machines found at WalMart and other places) where we could deposit the bottle and collect a receipt for our 5 cents.

Of course, that creates headaches for the store - they don't exactly have tons of extra space available, nor were they designed for this.

Ultimately, we wonder if bottled water should even be offered. The McChronicles gets it when it comes to bottled water (we "get it" that it's not a clear and simple issue). Bottled water is convenient, trustworthy, portable, and safe (minimized spillage). We also know that tap water is a perfectly good alternative, assuming it is handled cleanly. But we wonder if a cup is any better than a bottle when it comes to recyclability, trash, sustainability, etc. There are pluses and minuses for both positions. We "get it" that there is no simple answer.

At a recent McDonald's "McGreen" event, "Water coolers were available as an alternative to bottled water, reducing bottled water consumption by 25 percent," according to a report by Nancy Mann Jackson. Maybe a water cooler-type of service is the answer?

It is extremely clear that McDonald's is one of the world's leading companies with regard to corporate responsibility and sustainability. As a customer, The McChronicles hopes that McDonald's can show us the way to a better place on this important and confusing issue.

5 comments:

JT said...

The receipt shows you are from NY. In case you are not aware, the Bottle Bill of Rights (http://www.dec.ny.gov/docs/materials_minerals_pdf/bbofrights2.pdf) gives you the right to return the bottle to that very same McDonald's. You did not need to take the bottle with you. The store was also required to have the above notice posted in their store at the point of sale.

Caleb said...

I found your food blog going through a few links. Glad I ran into it. Didn’t know that the food blog/recipe community was so big online. I love your posts!

I was wondering if you would like to exchange links. I’ll drop yours on my site and you drop mine on yours. Email at ramendays@yahoo.com or stop by my site and drop a comment. Let me know if you would like to do a link exchange.

Cheers,
Caleb
http://www.ramendays.com

McChronicles said...

@JT:
The McChronicles spoke with this particular store. Some staff didn't know how to handle the bottle, but the manager clearly knew what to do - and had a policy. We've been redeeming our bottles (sourced there) at this McDonald's ever since - easily. Thanks for your tips and advice.

@Caleb:
Cool blog! We have added you to our blog roll. Thank you for the reach out.

DocMastr said...

Check out what happened the last time I was at McDonald'shttp://jimcheinzen.blogspot.com/2011/04/what-gives-mcdonalds.html

PENNY STOCK INVESTMENTS said...

Interesting