Missing was the double cheeseburger, replacing it was the new McDouble. The McDouble is a double cheeseburger with only one slice of cheese. The McChronicles was told by the crew at the Clinton, NY McDonald's (store #2499) that the McDouble was launched yesterday, December 1st.
According to speculation on bloggingstocks, "One possibility is that McDonald's will attempt to market the new burger as healthier, eliminating one slice of cheese hacks off 15% of the fat and 11% of the calories." The blog also says, "Analysts estimate that the McStingy will cost about six cents less to make -- combined with the company's plan to raise the price to about the dollar mark, it could spell increased profitability for the chain."
Immediately after this experience, a friend of The McChronicles, Neal, called and reported that he, too, was surprised by the menu tweak.
Neal (a 20-year old college student) added these points:
- I never realized a double cheeseburger had TWO slices of cheese to begin with
- I don't detect any big difference with only one slice of cheese
- I don't think $0.19 is a lot for one slice of cheese
Please COMMENT with your McDouble experience.
FOLLOW UP NOTE: See the McChronicles' subsequent posting on The McDouble.
The McChronicles: a blog about, not affiliated with, McDonald's.
Images: The McChronicles.