Tuesday, February 21, 2006

Help Wanted at McDonald's (II)

Okay - it must be a regional thing.

We just posted on the huge "Help Wanted" sign in the New Hartford, NY (store #825) McDonald's yesterday. And today we encountered the same type of sign in the Utica, NY Mohawk Street store (store #5340).

We'll repeat ourselves and encourage the management to hire great people. Remember, the customers are counting on you.

The McChronicles: A blog about, not affiliated with, McDonald's.
Image: The McChronicles.

Monday, February 20, 2006

Sign of the Times: Help Wanted at McDonald's

In what has been semi-seriously referred to as "the world's largest 'HELP WANTED' sign", the Sangertown Square Mall (New Hartford, NY) restaurant (store #6079) is clearly seeking some new employees.

Based on this report The McChronicles jumped into action and paid the store a visit. Our food was great, and the service, though slowed a bit by the Presidents' Day no-school crowd, was fine. And, sure enough, we witnessed "the sign".

This store experiences widely-varying demand and usually handles it quite well. This reflects positively upon the store's team of managers. They seem to be great.

We sincerely hope that, though possibly desperate, these great managers only hire truly well-qualified crew. The front line and grill people ARE a huge part of our McDonald's experience.

The McChronicles: A blog about, not affiliated with, McDonald's.
Image: The McChronicles.

Deconstructing McRib -- the story, the photographs...

The good people over at FastFoodFacts weblog have done the fast-food world a great service recently. They deconstructed the McDonald's McRib sandwich.

For those McChronicles fans who are also McRib lovers, this is "must see" blogging. We do feel compelled to warn you, though, that this is some pretty rough stuff. After all, it takes a set of pretty strong eyes to stare down a McRib that has been stripped of its dignity (and condiments) and bared for what it is. And, due to the fact that this controversial sandwich is now discontinued, true McRib fans may see this site as little more than a tease. Still others wonder why McDonald's would go through all the trouble of building a website for a discontinued product. The people at FastFoodFacts address all these details, and more.

For complete coverage, including a slew of revealing images, cross-sections, a complete description of the McRib, McRib trivia, McRib nutritional info, and a comments section, visit the
FastFoodFacts website's McRib special section.

The McChronicles: A blog about, not affiliated with, McDonald's.
Image:
FastFoodFacts.info website.

Wednesday, February 15, 2006

McDonald's Sasquatch Ad

OK - first there was the BK fiberglass-faced King ads (freaky, scary, frightening, all come to mind).

Then, McDonald's unleashed their equally peculiar "Hamster Ad" (see previous post on that) during the 2006 Super Bowl.

Now we've got the "Sasquatch Ad" (Bigfoot, Yetti, whatever). We just spied it while watching the Olympic Women's downhill events.

Both the Hamster Ad and the Sasquatch Ad follow the same format: a Ronald McDonald statue sits in repose (like the stoic King, ho hum) grinning mindlessly while the other character does their own unique thing.

Are these ads supposed to make us aspire to "join" the team? Are we expected to identify with these situations? Or are they supposed to be edgy and cool? Whatever they are supposed to be, we think they are a tremendous waste of money.

Too bad McDonald's didn't "Reebok" Burger King during the Super Bowl. And too bad McDonald's isn't featuring some cool, heart-warming stories about their Olympic Champion Crew at these games. Now those would have been cool ads.

The McChronicles: A blog about, not affiliated with, McDonald's.
Images: McDonald's TV ad screen grabs.

Sunday, February 12, 2006

McDonald's Nutritional Information on Label

McDonald's Bob Langert, the man behind the company's "Corporate Responsibility Blog", just announced an interesting new initiative.

According to Bob's post:
"We are rolling out an iconic way of putting nutritional information on our packaging. Check out the graphic here, which shows the five key elements that will help customers more easily understand their choices at McDonald's."

The McChronicles really likes this effort. We know that there are tables in the restaurants, and online, regarding nutritional info. But we think that having the data in our hands while we are eating allows us to peruse the data (without fetching the table) and consider it while we are eating. It won't change our existing purchase, but it will guide our future actions.

This is a great step towards helping consumers make informed choices.

According to McDonald's website,
"McDonald's launched the official global rollout of nutrition information on our food product packaging in Torino, Italy, the 2006 Olympic Winter Games host city. Our two official Olympic venue restaurants and 24 other restaurants in the Torino area are the first McDonald's restaurants to have the updated packaging for customers. By the end of 2006, we plan to have the packaging in more than 20,000 of our restaurants worldwide. "
Look for this in a store near you soon. If you want to let Bob know your opinion of this effort, go here.

McChronicles: A blog about, not affiliated with, McDonald's.
Image: McDonald's Corporate Responsibility Blog.

Saturday, February 11, 2006

McDonald's Olympic Champion Crew Blog


McDonald's recently unveiled their Olympic Champion Crew Blog.

According to their inaugural posting:
"For the first time ever, McDonald's is offering an inside look at the Olympic
Champion Crew program by bringing you a series of blogs written by the crew members and managers present at the Torino 2006 Olympic Winter Games. You will have the opportunity to read blogs from McDonald's Olympic Champion Crew members from all around the world, each with a unique story and perspective, through which they will tell you about their experiences in Torino, Italy."

What a great scrapbook of comments, observations, and experiences from McDonald's elite Olympic Champion Crew.

The site's security is expectedly tight (who wants crackpots contributing weird stuff, or spam?) and comments don't seem enabled for each posting. Still, this particular blog seems to be working.

We will enjoy checking it our periodically to see what the crew has to say.

The McChronicles: A blog about, not affiliated with, McDonald's.
Image: Screen grab from McDonald's Olympic Champion Crew Blog.
Topic: Submitted by Jan-Willem (thanks friend!)

Saturday, February 04, 2006

McDonald's Corporate Responsibility Blog

The McChronicles has posted about the new McDonald's Corporate Responsibility Blog and commented to it a couple of times.

We are really positive about the effort because: 1) we believe in McDonald's and 2) so the author, Bob Langert, doesn't get discouraged.

Once the mainstream blogosphere latches on we fear they will flame him for everything from trash to nutrition to the rainforest to animal rights to "Americanization" to ... you name it. He knows it. Quoting from one of his recent posts, "McDonald's is in the middle of many issues that people care about. They are complex. They deserve a lot of space and discussion." For sure! When the s*%! hits the fan he will probably want to quit (who wouldn't?!?!?). It's going to get ugly before it gets better. We think Bob will hang in there.

He reviews every comment before he puts it up (one of ours is in the incubator now). We guess that is the hand of his legal department at work. This makes the experience slow, cumbersome, and unbloglike. He'll really get it for that.

Bob needs a little confidence, a little rope from his legal guys, and some starch let out of his shirt (loosen up, Bob). We think he'll accomplish all three - but he'll still get kicked silly by haters.

It's nice to see Shel Israel coaching Bob (and to see Bob appreciatively taking the support).

Wish him well.

The McChronicles: A blog about, not affiliated with, McDonald's.
Image: Screen grab from McDonald's blog.

SMS Report From Dissatisfied McChronicles Field Reporter

"Beep-Beep-Beep!". Field reports fly in from around the world here at The McChronicles. This SMS had an ugly tone.

We will quote directly from the report so the true feelings can come through:

"Waiting time was 20 seconds without anyone in line in front of us. Order taker didn't know about the meal we ordered. Had to seek assistance from a colleague. Didn't know how to remove receipt from the machine. Delivered food "to go" when we asked to eat in. Fries were cold. No paper towels in the rest room."

The McChronicles believes that any one of these minor nuisances is usually overlooked. It's when they begin adding up that customers start to take notice. It's sort of like we give the crew just one strike. In this case, the overall experience was quite poor.

Attention McDonald's crews! During our brief transaction/experience with you, please remember that we're typically in a good mood and ready to overlook a little trouble. But when it begins to accumulate, it ruins our McDonald's experience.

And this isn't just about the crew at the counter. We are touched directly by the maintenance staff, the trainers, the cooks, the managers, the owner/operator, etc. Every one of you is there for a specific customer-related reason. You all touch us in some way. Thanks for typically making it a great experience. And please be vigilant about all these details. It really matters to us.

The McChronicles: A blog about, not affiliated with, McDonald's.

Image: The McChronicles.

New Hartford McDonald's: Impressive Drive-Thru Service

A McChronicles field reporter has reported some consistently tremendous service at the New Hartford, NY McDonald's drive-thru.

The quote we grabbed is: "They must have put some really good people at the drive-thru recently because the feeling I get there has been great for several weeks."

Its no secret that customers like their fast food served competently, with a smile. This store gets it. Great job New Hartford.

The McChronicles: A blog about, not affiliated with, McDonald's.
Image: File photo from The McChronicles.

Tuesday, January 31, 2006

A McDonald's Wedding (almost)

Friends of The McChronicles, Beth and Greg, recently celebrated their wedding. It was pretty much your typical protocol up until the junior bridesmaid announced that she was hungry.

You guessed it! On their way from the ceremony to the reception, the entire wedding party swooped into the North Utica, NY McDonald's for a little nutrition.

This store features a rockin' '50s theme, complete with neon lights and a juke box. What a cool place for a post-nuptial pit stop.

The McChronicles: A blog about, not affiliated with, McDonald's.

Images: The groom.

Taipei McDonald's Cleans Up (side down)

Chinese New Year is a time for renewal. People clean their homes and businesses in preparation of a fresh start. The Taipei, Taiwan McDonald's is no exception.

Flickr member Katong posted this image of upside down arches recently. He explains on his posting:

"Two days before Chinese New Year in Taipei, Taiwan. Part of the New Year ritual is a spring cleaning before the first day of New Year. Everything gets cleaned, including signboards! The crew cleaning this McDonald's sign
was on a break."

Great image, Katong, and very interesting. Thanks.

The McChronicles: A blog about, not affiliated with, McDonald's.

Image: Katong on Flickr

Monday, January 30, 2006

A McDonald's Valentine's Day Proposal

According to an excellent report by our friends over at A Hamburger Today (such great writers):
"For the 16th year, White Castle will turn hundreds of restaurants into love dens. Instead of spending hundreds of dollars on a night you'll likely forget in a week, go to White Castle and be seated by a well-dressed hostess at a table, complete with candlelight and tablecloth. At this point, you can feel free to stuff your faces. Even better, you could stuff each others."

According to the report, this event is so popular that customers have to make RESERVATIONS! For a White Castle!

The McChronicles proposes that McDonald's copy this practice and turn up the heat on February 14th. It would be great fun and it would give a lot of people something cool to talk about on the 15th. Heck, you'd give SOME people a story to tell the rest of their (soon to be) married lives. Come on - loosen up a little!

The McChronicles: A blog about, not affiliated with, McDonald's.

Multiple Arch Cards

The McChronicles combined two McDonald's Arch Cards today. It went off without a hitch.

First we asked the crew person if this was possible (we'd heard it was - wanted to see if they were confident of the fact). They were 90% sure it would work.

We gave them one of those free $1 cards from Christmas - it worked - then our regular Arch Card. We all watched with expectation until it, too, worked its magic.

The receipt told us that card #1 was empty and that card #2 still had a balance available.

Excellent!

The McChronicles: A blog about, not affiliated with, McDonald's.

Image: The McChronicles.

Washington Mills McDonald's Funky PlayPlace

OK, it's not really an official PlayPlace, it's more like a Kids Arcade. But it is kind of cool.

The Washington Mills, NY McDonald's used to feature a real fenced-in pit that contained playground-type fun, including cool balls to whip around. It was surrounded by railings that protected parents from the antics occurring below. Today the pit is filled in but the kid-friendly attitude remains - now in the form of an arcade.

Store #: 2454
Time: 12:24
Line
Wait:
0 seconds
Order Wait: 30 seconds
Service: Great
Quality: Very good
Cleanliness: Fair (wintry mud tracked in)
The arcade offers up air hockey (out of order at this visit), foosball, a video game console like you find in the stores that sell video games, and a handful of little kids games. It's a pretty cool place - and the perimeter is lined with tables from which watchful adults can survey the situation.

This restaurant is worth the trip if you've got kids, or if your inner child is still rattling around unfulfilled.


The McChronicles: A blog about, not affiliated with, McDonald's.

Wednesday, January 25, 2006

McChronicles Views Official McDonald's Blog

"Open For Discussion" is the title of McDonald's official blog. We don't know when it launched but (as of this posting) it appears to have only one posting.

The description for the blog is: Perspectives on McDonald’s aspirations, activities, and challenges as we work to make a difference on corporate social responsibility issues that matter.

So, they have taken an interesting path for their first known public blog venture.


It's a very professional blog - in appearance and in structure. The McChronicles is very interested to see what comes forth from this interesting endeavor.

Many thanks to the McChronicles followers who brought this to our attention.

The McChronicles: A blog about, not affiliated with, McDonald's.

Image: Screen grab from: http://csr.blogs.mcdonalds.com

Tuesday, January 24, 2006

NBC Today Show Losing Weight At McDonald's

NBC's Today Show is running a daily story on how to lose weight. Their expert has guided Al Roker to losing 12 pounds while eating at McDonald's (among other places).

Here is a crude screen grab from today's show. Al is chatting from the Times Square McDonald's about the diet with McDonald's ORIGINAL Ronald McDonald, Willard Scott.

Go Al!

The McChronicles: A blog about, not affiliated with, McDonald's.

Image: The McChronicles.

Friday, January 20, 2006

Shapes of Chicken McNuggets

Genius!

Quoting from our comment to King Power Cinema, on his Flick'r account, The McChronicles said:


"These McNugget images are pure poetry. And the fact that you enlighten us to
the deeper significance borders on magic. Excellent work."


Image #1: Illinois
Image #2: Lousiana (sic)
Image #3: Arkansas

The McChronicles: A blog about, not affiliated with, McDonald's.
Images: King Power Cinema

McDonald's Supplies

For the customer, the moment of truth is NOW. Every time we walk into a McDonald's, it's OUR time, OUR experience, and OUR judgment. Actually, isn't it the same for all consumer-based businesses?


So, like anyother customer, when The McChronicles dropped into Utica, NY's Mohawk Street McDonald's for a late lunch today, we hoped, expected that all would go well. Alas, it was not so.

  • Store: Mohawk Street, Utica, NY
  • Store #: 5340
  • Time: 13:30
  • On Line Wait: 0 seconds
  • Order Wait: 45 seconds (fairly complex order for two people)
  • Quality: good
  • Service: very good
  • Cleanliness: good (this store always manages to look good, even in the winter)

Even though the store has two very large capacity napkin dispensers (the kind we rave about on The McChronicles), they were empty. These dispensers offer the crew both large capacity AND a simple, foolproof, early warning that the supply is dwindling. Both were empty. See the image - the red indicator was screaming at us from across the room (directly in front of, and near, the counter staff).

Then, when we went for the ketchup, the little paper cups were totally depleted.

When we asked the crew to help out - they did so in a very apologetic, helpful, and quick manner. They were very nice about it - and the whole affair wasn't that big of a deal (saved by the great attitude of the crew).

But ... this was the moment of truth. A customer decided to grant a company their business. A customer expected to receive the service that is touted in all the advertisements. A customer was about to build/reinforce an impression of this business.

McDonald's, take care not to get so busy that you run completely out of the 1,000 napkins that the dispensers will hold. Be sure that your customers can get all the stuff they need, when they need it.

The McChronicles: A blog about, not affiliated with, McDonald's.
Images: The McChronicles

Ramapo Rules!

The McChronicles was whipping south on Interstate 87 (parallels the Hudson River and takes you right into New York City) when we felt the need. You guessed it - McDonald's!

Right on cue, the Golden Arches loomed ahead. We pulled in and ... wham! It hit us - this McDonald's is kind of special. No, there wasn't an amazing theme, a cool mural, or a world-class PlayPlace. Instead, the Ramapo, NY store (#12030) offered up a simple, elegant, dignified environment in which to enjoy a bit of fast food pleasure.

All items were bright and sparkly. The floor was CLEAN (thank you very much). Service was fast and attentive. And the ambiance was clearly above-average for a fast food restaurant.

The counter was very clean and orderly - obvious pride. And The McChronicles was very impressed with the logical, clean, and spacious area in which to select and collect our straws, napkins, etc. Someone was thinking from the customer's point of view when they laid this place out.


We'd like to see ALL McDonald's eliminate the non-customer-friendly (confusing) drink lid dispenser. How about replacing it with something logical? How about LARGE at the top, MEDIUM in the middle, and SMALL at the bottom (with clear, professional labels)?

And, when it comes to condiments (in the iced tea area), this store falls victim to the same old thing that rubs us the wrong way across North America - those unprofessional, temporary YELLOW labels. How about acting like you're permanent and springing for some world-class condiment labels?

This store is highly recommended if you want a respectful, clean, fast McDonald's experience.

The McChronicles: A blog about, not affiliated with, McDonald's.

Images: The McChronicles

China + McDonald's + Olympics = COOL PLACEMAT

McDonald's has a long tradition supporting and being involved with the Olympics. And, as we all know, China is hosting the upcoming summer games. This makes for a great opportunity to build the fervor by reminding Chinese customers (the world's hosts in 2008) of just how strong the McDonald's/Olympics relationship is.

The McChronicles was served up a juicy hot McDonald's meal on top of this informative placemat last week.

The information goes back to 1968 - and every entry is pretty interesting.

This should help people get excited about the huge party that is coming up. Expect over 1,000 McDonald's to be operating in China by then!

The McChronicles: A blog about, not affiliated with, McDonald's.

Image: The McChronicles