According to the CNBC website:
"Big Mac: Inside The McDonald's Empire" will premiere on Wednesday, July 25th at 9PM and 12AM ET. The show repeats on the following dates:
* Monday, July 30th at 9PM and 12AM ET
* Sunday, August 5th at 10PM and 1AM ET
* Tuesday, August 7th at 9PM and 12AM ET
* Tuesday, August 28th at 9PM and 12AM ET
* Sunday, September 2nd at 10PM and 1AM ET
The McChronicles watched this special and enjoyed it considerably. We were a bit surprised to hear the feeble negative commentary offered by a couple of people on the show. It seemed that the best they could muster were things like this:
- McDonald's largest burgers have a lot of calories
- some of the food McDonald's sells is not really great for a person
- etc.
We felt that the McDonald's executives interviewed did an excellent job of answering all questions openly and frankly. We really liked it when Jim Skinner agreed that certain combos had a lot of calories. He shared that people have to be responsible for their food choices.
It bothers us that most anti-McDonald's people point out that certain McDonald's items aren't high-quality foods while:
- ignoring the fact that some McDonald's offerings are, in fact, excellent choices
- failing to mention that EVERY mainstream grocery store also offers items which are not high-quality foods
Be sure to check out the show's special detailed website which offers:
- program highlights
- a video gallery
- background on the show host
The McChronicles: a blog about, not affiliated with, McDonald's.
Image: CNBC website