The McChronicles recently posted about a behind-the-counter tour that was going on in Shanghai McDonald's while we were reporting from China. A new MSN news report reveals that this program is now spreading across the globe.
According to the report, "While McDonald's has allowed customers into its kitchens in some European and South American countries before, the so-called "Open Doors" campaign is being rolled out across 30 European countries simultaneously for the first time."
According to Peter Beresford, Europe northern division president at McDonald's, the company is now in the midst of a "a massive campaign" of "trust-building activities" with consumers.
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