McDonald's Arch Card (part 2)

The McChronicles has blogged about the McDonald's Arch Card before, and we bet we will do it again. It's a good thing. This time we are commenting on the pervasivness of the promotional activities.

A contributor to The McChronicles delivered a small "memo" and a complimentary arch card to our offices. They received it as part of a promotional mailing from their American Express credit card account manager. Wow! This card is being promoted at McDonald's restaurants, on TV, as free gifts to Southwest Airlines customers, and now through third-party direct mail.

As we posted previously, we like this idea and offer only one suggestion - allow the amount to be any value desired. Why limit the consumer to $5, $10, $25, or $50 increments? What if Aunt Mary's price point for a gift for each of her little nieces is $15 or $30?

The McChronicles: A blog about, not affiliated with, McDonald's.

Image: The McChronicles