tag:blogger.com,1999:blog-10529235.post114495368350285216..comments2024-03-21T03:25:50.528-04:00Comments on McChronicles: The "Big Mac Index"Unknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-10529235.post-1151444807022350622006-06-27T17:46:00.000-04:002006-06-27T17:46:00.000-04:00Your readers might be interested in the recent pos...Your readers might be interested in the recent post the "Going Global" international business blog entitled "McMarket Research". It also includes a reference to the Big Mac index, as well as some other representations or uses of the Big Mac index concept. The main point of the post, however, is to raise the intriguing question whether McDonalds restaurants, given their inherent standardizaion and global reach can be used as a marklet research laboratory for companies looking into doing business in a given country.<BR/><BR/>The post can be found at www.exinglobal.typepad.com/going_global/2006/06/mcmarket_resear.html. <A HREF="http://www.exinglobal.typepad.com/going_global/2006/06/mcmarket_resear.html" REL="nofollow">Visit My Page</A>.Anonymousnoreply@blogger.com